About Athrú

“Changing Waste, Changing mind’s”

Logo for Athrú featuring a pencil made to look like a wooden stick with a leaf on top, and a curved arrow around it, with the tagline 'Changing Waste. Changing Minds.'

Athrú is a circular economy initiative that transforms school waste into educational products and learning experiences.

We collect recyclable materials from schools, track their impact, and turn them into useful, custom-branded items like bottles, journals, and pencil cases.

Alongside this, we provide workshops and creative competitions that teach students about sustainability through real-world action.

The project is built around four branches:
Athrú Collect, Athrú Craft, Athrú Educate, and Athrú Create.

  • White delivery van with a logo of a wooden pencil and the word 'Athru' on the side, parked on a street with trees in the background.

    Athrú Collect

    Athrú Collect is a tailored recycling service for schools, designed to make sustainability simple, measurable, and meaningful.


    We focus on collecting common classroom waste—like plastics, paper, cardboard, wood, and metal—using clearly labelled bins placed throughout the school.

    Collections are carried out regularly to keep spaces clean and efficient.

    Each pickup is logged using our QR tracking system, allowing schools to monitor the volume and type of waste they collect.

    This data feeds directly into the Athrú Portal, where schools can track progress, set goals, and unlock product discounts as they reach recycling milestones.

    Athrú Collect turns everyday waste into a learning opportunity—laying the groundwork for education, creativity, and a more circular school community.

  • A green bottle with a custom label reading 'Athrú' and 'YOURSCHOOL HERE,' placed on a metal press in an industrial setting.

    Athrú Craft

    Athrú Craft transforms school waste into high-quality, functional products—bringing the circular economy directly into classrooms.


    Through Athrú Craft, our online store, we sell eco-conscious items like journals, pencil cases, backpacks, and rulers—all made using materials collected in schools.

    These products can even be customised with school names or student designs, giving real purpose to recycling.

    We currently partner with local Irish recycling centres and suppliers, supporting the regional circular economy while ensuring responsible production.

    Our long-term vision is to build a fully in-house Athrú Hub, where recycling and manufacturing happen under one roof.

    This means students will one day learn using tools made from their own school’s waste.

    By supporting Athrú Create now, you're helping shape a future where sustainability is not just taught—but lived.

  • Laptop displaying a school waste management dashboard with graphs and statistics for plastics, paper, and metals, including a circular impact summary chart and progress towards goals.

    Athrú Educate

    Athrú Educate brings sustainability to life in schools through interactive learning, hands-on experiences, and real-world impact.
    We deliver engaging classroom workshops, Transition Year (TY) modules, and support Green Schools initiatives, all designed to help students understand the importance of recycling, circular design, and climate action in a practical, creative way.

    Whether it's sorting materials, exploring how products are made, or designing their own solutions, students are empowered to think critically and act sustainably. These programmes are adaptable for all year groups and aligned with the goals of environmental education in Irish schools.

    A key feature of Athrú Educate is the Athrú School Portal, where schools can log and track the types and amounts of waste they collect. This real-time data helps schools set goals, celebrate achievements, and unlock exclusive product discounts through our reward system—turning sustainability into something visible, measurable, and rewarding for the whole school community.

  • A classroom scene focusing on a student's desk with a green water bottle labeled 'Your School Name', a beige backpack, and a sheet of paper with sketches of various objects. In the background, students are seated at desks, writing, with a blackboard and framed pictures on the wall.

    Athrú Create

    Athrú Create gives students the chance to become designers, problem-solvers, and changemakers through hands-on, creative learning.
    Through workshops, competitions, and project-based activities, students explore how waste can be reimagined as a resource. They learn how products are made, what materials are used, and how smart design can support sustainability.

    In our workshops, students develop real products—from initial sketches to branding—tailored to their age group and curriculum.

    Our design competitions invite students to:

    Create artwork for existing products like bottles and journals, with winners featured and credited in the next school year.

    Pitch original product ideas made from recycled materials. Selected designs are produced and sold via Athrú Craft, with profits (after costs) going to the student.

    Athrú Create turns ideas into action—putting sustainability and innovation into students' hands.

About Me

My name is Conor and I’m a Wood Technology teacher who’s seen first-hand just how much waste is generated in schools—plastic, paper, packaging, materials from practical subjects—and more importantly how little of it is ever recycled. This sparked a simple question:
If sustainability is a priority in so many industries, why not in our education system too?

That question became the foundation for Athrú.

As someone who promotes sustainability focuses on problem solving especially in terms of my subject area, I wanted to create something that connects classroom learning with real-world environmental action. Athrú is a way for schools to not only reduce their waste, but to turn it into something of value—products, projects, and lessons that students can see, touch, and be proud of.

This project is currently in its pilot phase and this website currently serves as a demonstration for future implementation of Athrú but the goal is clear:


To embed sustainability into the heart of education—by transforming school waste into meaningful change.

A smiling young man with short brown hair and a beard, wearing a black shirt, standing outdoors with tall green trees and a white building in the background.